What happens when consumers really do not like you?
This is apparently what is happening to Hummer H2 - with a few people setting up the web site FUH2.com and hundreds of others sending in their own FUH2 pictures - which led to the creation of a poster as well as the video below (via John Winsor).
[Tags: word of mouth wom viral marketing consumer+generated+content cgm]
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September 15th, 2006 at 4:16 am
This is a good reason to have good products and toy always the truth.