In order to kick-start the series on the changing face of marketing that was announced a few weeks back, here is list of marketing fundamentals that have profoundly changed or are in the process of going through dramatic transformations. Periodically we will tackle one of them and look at what the changes mean to the new ways of marketing.
If you think that some fundamentals are missing, add them to the comments and every now and then we will refresh this post and link to it from future posts in this series.
List of Marketing Fundamentals that have dramatically changed:
- Role of marketing in the organization
- Marketing strategy
- The marketing mix
- The marketing environment
- Understanding buying behavior
- Marketing research
- Marketing metrics
- Market segmentation
- New product development process
- Branding, advertising & marketing communications
- Services decisions
- Sales and marketing coordination
What else is missing? Some topics, take competitive strategy as an example, are not listed as separate topics as they are part of one or more areas listed above – in this case marketing strategy, just to name one.