Comments on: If we cannot predict hurricanes - how are we to predict buying behavior? http://www.emergencemarketing.com/2006/09/05/if-we-cannot-predict-hurricanes-how-are-we-to-predict-buying-behavior/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 20 Nov 2008 09:53:28 +0000 http://wordpress.org/?v=2.5.1 By: Pedro Laboy http://www.emergencemarketing.com/2006/09/05/if-we-cannot-predict-hurricanes-how-are-we-to-predict-buying-behavior/#comment-526 Pedro Laboy Tue, 12 Sep 2006 23:32:59 +0000 http://emergencemarketing.com/?p=724#comment-526 The purpose of marketing analytics is not to predict marketing outcome with 100% certainty. Rather, marketing analytics and research attempts to decrease the variance between predicted and actual outcomes. Marketing will never be 100% science but it is important to keep in mind that it is better to be vaguely right than precisely wrong.

The purpose of marketing analytics is not to predict marketing outcome with 100% certainty. Rather, marketing analytics and research attempts to decrease the variance between predicted and actual outcomes. Marketing will never be 100% science but it is important to keep in mind that it is better to be vaguely right than precisely wrong.

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