As part of a potential client project, I finally got a chance to take a real close look at the BlogBridge Library (disclosure – I am an advisor to this open source project).
It is a very cool and powerful application, which enables you to create and manage a central library of feeds, blogs, reading lists, podcasts and more. Different sub-sections of the library can be managed by different people, and with full opml support, it is really easy for you to share the library or parts of the library with other people in your team or company.
The BlogBridge Library can be installed behind your firewall and while it will work with any RSS reader, there are additional features within BlogBridge (my favorite) that will enable you to manage your library straight from within the reader instead of having to go through the web UI.
One obvious application is for Marketing teams and their PR agencies to coordinate rapidly changing lists of social media movers and shakers in their space.