Another bad interrupt marketing example…
AdAge reports that some marketing dinosaur has found another 100 square feet of “wasted” ad space in supermarkets – the conveyor belts at the check-out lines! Worse – he is holding a patent on the damn interrupt marketing technique and besides selling ad space, he is also offering advertisers a “chance” to shut out competitors for the modest price of $182,800 for 55 stores!
Hey – why stop there? Why not advertise on the check-out clerk’s forehead? Or at the very least on their clothes.
Like Adrants says – soon we’ll have grocery baggers and check-out clerks flooding our hospitals for dizziness and our mental institutions for insanity! And what about the consumers?
Isn’t interrupt marketing dead? Maybe it’s time to start a wiki with the worst interrupt marketers around.
[Tags: interrupt marketing advertising ads consumer abuse ]
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