Comments on: Markets without marketing?

By: Direct Marketing

Direct Marketing — Sun, 13 Aug 2006 10:51:06 +0000

Direct Marketing

Published by Primedia Business Magazines and Media.List brokerage and management firm serving the United States and Canada.Serving direct …

By: Emergence Marketing

Emergence Marketing — Thu, 27 Jul 2006 11:17:02 +0000

Whatever marketing becomes…

Doc replied to those who disagreed with him on Hugh’s blog - concluding that whatever marketing becomes will start as a technology trend. I do agree with many of the assertions in his reply regarding the poor state of marketing…

By: francois gossieaux

francois gossieaux — Thu, 27 Jul 2006 10:56:13 +0000

Yikes..it looks like your great site was hacked.

I agree that marketing needs to change. Not necessarily from what it should have been all along, but definitely away from what it is today.

And yes, marketing should be a company behavior, not necessarily a department.

By: Natalie Ferguson

Natalie Ferguson — Wed, 26 Jul 2006 19:06:51 +0000

I was just thinking about this yesterday, this guy does sound a tad extreme, but there is no avoiding the fact that marketing is slowly but surely being forced to change it’s focus and it’s methods.
I think you got it right with: “Marketing is what a company should do. Everyone within the company should wear a marketing hat!”
Marketing is no longer a seprate area, it starts from the bottom up