2 and 3 word key-phrases make up more than 50% of search-engine queries
According to Onestat, only 11.4% of all search queries are one-word phrases. 3 and 4 word phrases make up more than 50% of all queries (via Blog SEO). Surprisingly, even 4 word phrases surpass 1 word phrases by almost 50%.
It is also interesting to notice the cultural differences in the research - Canadians top search queries are 4 word phrases (24.02% of all queries) followed by 3 word phrases, while Germans clearly prefer 2 word phrases (making up 40.05% of all queries) followed by one word phrases.
All in all pretty strong proof that search engine marketers should invest primarily into multi-keyword phrases instead of standalone keywords.
[Tags: sem seo search engine marketing online marketing]
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July 27th, 2006 at 4:05 pm
What this research really highlights is that consumers now understand how to get better results from Google. Plain old websites simply aren’t going to cut the mustard anymore.
July 28th, 2008 at 3:26 pm
I’m sure most companies think that the shorter the search phrase the better; however, that’s interesting that longer search phrases are the way to go.