Bloggers – the new storytellers

The Pew Internet & American Life Project has come out with a new report “Bloggers – a portrait of the internet’s new storytellers. (here for report PDF)”

Some interesting findings include:

  • 54% of bloggers say that they have never published their writing or media creations anywhere else
  • 44% say they have published elsewhere
  • Eight percent of Internet users, or about 12 million American adults, keep a blog.
  • Thirty-nine percent of Internet users, or about 57 million American adults, read blogs
  • 37% of bloggers cite “my life and experiences” as a primary topic of their blog
  • 11% write about politics and government
  • 7% of bloggers write about entertainment
  • Only 5% write about business
  • 54% of bloggers are under the age of 30
  • 55% of bloggers blog under a pseudonym

So all in all, the majority of the blogging population consists of a new set of young, mostly anonymous writers who write primarily about personal stuff…

Interesting!

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2 Responses to “Bloggers – the new storytellers”

  1. Pew Research

    The Pew PDF is making the rounds. I read the first 6 pages (will read the detailed portion later). Seth Godin commented too so it should be popular by now. Wow. I am part of an elite group (aka minority);

  2. The 7% of bloggers write about entertainment
    and 5% that write about business are the ones that I think will have the long-term impact.

    In my online journeys, I’ve found a lot of ones that write the political and government blogs seem to get weary and burn out quick.

    A number of them sign off and say they’re tired of trying to save the world.

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