Would you buy eggs with advertising on them?
The New York Times has an article on how CBS is planning to advertise their fall line-up right in your refrigerator (via Freakonomics blog)…
That is almost as bad as advertising on sheep along the highway…
Isn’t interrupt marketing dead?
Or perhaps this is how people interpret Ambient Findability… if I can see what is on TV when cooking breakfast, then maybe I will program my VCR or Tivo to record it…
nah…
[Tags: advertising marketing interrupt marketing cbs]
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July 17th, 2006 at 12:25 pm
Advertising on shells? Hey hey, we throw those away. So they should advertise INSIDE the egg on the yolk and whites. That way I’ll know when CSI airs when I dig into my omlette. Gosh!
July 18th, 2006 at 1:38 am
Ewww, there is something ‘pure’ about cracking into a nice, certified free-range egg. Getting back to nature, fresh from the farmyard etc. Ink stains in the form of ads would shatter that feeling. The only value I see being added to an eggshell is bright foodcolouring that offers picky kids ‘easter eggs’ every day
October 12th, 2006 at 6:17 am
egg marketing
July 29th, 2008 at 11:53 am
I don’t like it a bit. My wife and I plus our two kids run a chicken ranch and I don’t think you’d be able to convince them chickens to make eggs with advertisements on it. It would be too complicated for them and way past their capabilities. Alot of people think chickens is smart but they really aren’t.