MySpace moves up to #1 US Internet property on the web

July 12th, 2006 francois Posted in Interesting Links, social networking |

According to HitWise (via Jeff Clavier), MySpace recently surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet Users.

To put this in perspective, this means that 4.5% off all US Internet traffic visits MySpace! It also means that their traffic increased 4,300% in two years and 132% over the last year. The chart below shows the traffic growth of MySpace over that of Google.

myspace%20google2.png

Another interesting statistic is that besides being the top search term, myspace-related search terms like myspace.com, my space, etc., take up 5 of the top 10 search terms!

[UPDATE] Later this afternoon I got an email from Yahoo!’s PR company - trying to clear up some confusion around the numbers. Their point is that the HitWise stats are really comparing apples and oranges - and to a ~~certain~~ large extend I have to agree with that. Here is the statement from Yahoo!

Yahoo! Statement:

The report that Hitwise released today with the headline “MySpace Moves Into #1 Position for all Internet Sites” is misleading. The Yahoo! network is made up of many domains and it is not accurate to compare MySpace.com to just Yahoo!’s mail.yahoo.com domain. When taking into account all of Yahoo!’s domains together as an entire network, Yahoo! clearly remains the number one property in terms of audience share, duration share, page view share and days visited per month.

In the U.S. alone, Yahoo! attracts 129 million unique visitors per month, which represents 74 percent of the online population; in comparison, MySpace reaches only 30 percent of the online population with an audience of 52 million unique visitors. In addition, Yahoo! has the largest share of online time spent than any other property: Yahoo! accounts for 13 percent of users’ online time, while MySpace has only 3.2 percent share in users’ online time.

Yahoo! maintains its leadership position as the world’s most trafficked Internet destination online, with a community of more than 500 million unique monthly visitors from around the globe.

(These statistics are according to comScore Media Metrix, June 2006)

Also check out Jeremy Zawodny’s entry on the subject

[Tags: myspace Yahoo! social networking web 2.0]

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Weekl"ish" Digest

Sign up for our weekly (we try) email newsletter, MarketHum Intelligencer, with pointers to the best commentary from around the blogosphere on marketing and innovation.