Pitching cars to tweens - buy a virtual Toyota Scion online

June 15th, 2006 francois Posted in branding, marketing |

adco[1].600

The New York Times yesterday reported how Toyota is selling virtual Scions in an online game frequented by tweens and teens. Players can buy the car, modify it, pick up friends that don’t have the cool car yet, and join a club - which was visited over 33K times so far!

Talk about influencing brand image early!

[Tags: word of mouth wom viral marketing advertising branding]

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Pitching cars to tweens - buy a virtual Toyota Scion online”

Mark Clarkson Says:
June 20th, 2006 at 10:29 pm

If this is a marketing strategy, then I’m all for it. Good idea. Now, with Toyota’s new project, Toyota houses, how will they market that one?

« Is the need for higher customer transparency really new?

$50M ad campaign for newspaper advertising… »

Recent Posts
Recent Comments
- Richard Hennessey on Little Known Fact meme takes off on twitter
- Anne Scent on Little Known Fact meme takes off on twitter
- Namrata on Mercedes Benz - poor customer service ROI
- Deborah Eastman on Are customer communities changing the marketing department
- Kerry Santo on Community bubble…
- francois on The right balance between protecting and annoying your community champions
- Paula Thornton on The right balance between protecting and annoying your community champions
- Romain on The 3 most under-leveraged opportunities in business communities
- Romain on Community bubble…
- Paula Thornton on Marketing 2.0 – marketing innovation at the SEAMS™
Categories
- 13 (1)
- adoption of innovation (7)
- advertising (59)
- announcements (2)
- best practices (17)
- blogging (62)
- book pointers (14)
- branding (39)
- business model innovation (8)
- buying behaviour (11)
- Collaboration (3)
- communities (47)
- Consumer generated media (27)
- Corante (24)
- customer service (35)
- direct marketing (6)
- human resources (37)
- innovation (33)
- Interesting Links (395)
- internet (10)
- knowledge management (4)
- marketing (228)
- marketing communications (23)
- marketing death valley (17)
- podcasting (1)
- pricing (5)
- privacy (1)
- product innovation (41)
- public relations (5)
- random brainsqualls (94)
- RSS (6)
- sales (2)
- self-organization (12)
- seo (2)
- service innovation (1)
- SNCR (1)
- social innovation (5)
- social media (10)
- social networking (51)
- Strategy (75)
- tagging (15)
- technology enablement (57)
- video of the day (18)
- web 2.0 (6)
- word of mouth (47)
- worst practices (51)
Archives
Tags
advertising beelinelabs brand buying behavior cgm CMO columbia communities community community 2.0 community management craig newmark customer care customer service facebook hr humor innovation lenovo marketing marketing 2.0 marketing accountability marketing roi marketing strategy measurement messaging MetLife metlife sucks newcommforum politics positioning PR pricing ROI sales SNCR social media social media marketing social networking social networks tribalization tribalization of business trust wom word of mouth
Research papers
- On persuading ambivalent buyers

About
- About - bio

Subscribe

Enter your email address:
Delivered by FeedBurner
Recent Visitors
Also Catch Me At

View my page on Marketing 2.0

Weekl"ish" Digest

Sign up for our weekly (we try) email newsletter, MarketHum Intelligencer, with pointers to the best commentary from around the blogosphere on marketing and innovation.

MarketHum Intelligencer Signup
Email:

For Email Marketing you can trust

View our Archive
Recognition
Twitter

follow fgossieaux at http://twitter.com
Contact

emergencemarketing.com

Pitching cars to tweens - buy a virtual Toyota Scion online

One Response to “Pitching cars to tweens - buy a virtual Toyota Scion online”

Leave a Reply

Recent Posts

Recent Comments

Categories

Archives

Research papers

About

Subscribe

Recent Visitors

Also Catch Me At

Weekl"ish" Digest

Recognition

Twitter

Contact



MarketHum Intelligencer Signup Email: