Pitching cars to tweens – buy a virtual Toyota Scion online

June 15th, 2006 francois Posted in branding, marketing | 1 Comment »

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The New York Times yesterday reported how Toyota is selling virtual Scions in an online game frequented by tweens and teens. Players can buy the car, modify it, pick up friends that don’t have the cool car yet, and join a club – which was visited over 33K times so far!

Talk about influencing brand image early!

[Tags: word of mouth wom viral marketing advertising branding]

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One Response to “Pitching cars to tweens – buy a virtual Toyota Scion online”

Mark Clarkson (Who am I?) Says:
June 20th, 2006 at 10:29 pm
If this is a marketing strategy, then I’m all for it. Good idea. Now, with Toyota’s new project, Toyota houses, how will they market that one?
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Pitching cars to tweens – buy a virtual Toyota Scion online

One Response to “Pitching cars to tweens – buy a virtual Toyota Scion online”

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