I was lucky enough to host PR guru Larry Weber and interactive marketing pioneer Lois Kelly for a great conversation on the future of marketing. You can listen to the conversation by downloading the MP3 of the session here.
Some random snippets from the discussion include:
“…the first thing marketers should do is stop spending so much money on traditional media – it’s like throwing water into the boat, and not out of the boat…”
“…many marketing departments embrace the new marketing platforms but it’s amazing to see how they organize themselves like they did 25 years ago…”
“…I would organize marketing from the bottom up….innovation still never comes from the top down….I would look at things less in categories like PR, advertising, direct marketing….and start looking more in campaign orientation….”
“…the weaker the dialog the weaker the brand…the stronger the dialog the stronger the brand…”
“…Madison ave hijacked the browser in the last 10 years…we need to reclaim it…”
“…marketing should be at the center of everything…because the center of dialog will be at the center of a company’s success…”
“…the “idiot of the month” award goes to the Disney Corporation…” talking about their TIVO proof technology.
I will publish a more thoughtfully digested version soon, but wanted to give you some snippets to entice you to listen to this great conversation asap. And don’t forget that Lois and Larry will be having a live conversation at our marketing innovation conference next week – so make sure to join us there!