Comments on: The debate over which type of word-of-mouth is more damaging continues http://www.emergencemarketing.com/2006/05/31/the-debate-over-which-type-of-word-of-mouth-is-more-damaging-continues/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Fri, 29 Aug 2008 19:40:03 +0000 http://wordpress.org/?v=2.5.1 By: Robert Nanders http://www.emergencemarketing.com/2006/05/31/the-debate-over-which-type-of-word-of-mouth-is-more-damaging-continues/#comment-424 Robert Nanders Fri, 02 Jun 2006 04:01:09 +0000 http://emergencemarketing.com/?p=626#comment-424 Great, I like this theory. Now, how would you propose to test it? Observation, or experimentation? As for myself, by the way, negative influence is definitely more powerful, but only because of the vast array of choices we're presented with. In a limited marketplace, it matters much less.

Great, I like this theory. Now, how would you propose to test it? Observation, or experimentation?

As for myself, by the way, negative influence is definitely more powerful, but only because of the vast array of choices we’re presented with. In a limited marketplace, it matters much less.

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