Meeting people’s unmet needs through product design…

May 24th, 2006 francois Posted in product innovation |

Tom Guariello over at the Truetalk blog has a funny post on the recent hype surrounding customer listening and meeting their “unmet” needs through design, and how many people, in this case the SVP of Innovation at Pepsico (or her flacks) misuse all this rich terminology - based on a originall rant by Niti Bhan at Perspective.

[Tags: customer needs unmet needs design ]

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