Meeting people’s unmet needs through product design…

May 24th, 2006 francois Posted in product innovation | No Comments »

Tom Guariello over at the Truetalk blog has a funny post on the recent hype surrounding customer listening and meeting their “unmet” needs through design, and how many people, in this case the SVP of Innovation at Pepsico (or her flacks) misuse all this rich terminology – based on a originall rant by Niti Bhan at Perspective.

[Tags: customer needs unmet needs design ]

0saves

Save

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Additional comments powered by BackType

« New study finds no link between ad performance and magazine reader time

Spoof advertising – what do you do when this happens to your brand? »

Recent Posts
Recent Comments
Upcoming CMO 2.0 Conversations
Powered by Postrank
Categories
- 13 (1)
- adoption of innovation (13)
- advertising (65)
- announcements (18)
- best practices (29)
- blogging (63)
- book pointers (18)
- branding (43)
- business model innovation (15)
- buying behaviour (31)
- CIO 2.0 (1)
- cmo2.0 (35)
- Collaboration (6)
- communities (83)
- Consumer generated media (31)
- Corante (24)
- culture 6.0 (4)
- customer service (42)
- direct marketing (6)
- human resources (40)
- Hyper Social Enterprise (27)
- innovation (37)
- Interesting Links (496)
- internet (10)
- knowledge management (5)
- marketing (273)
- marketing communications (27)
- marketing death valley (18)
- podcasting (1)
- pricing (6)
- privacy (1)
- product innovation (44)
- public relations (5)
- random brainsqualls (97)
- Risk intelligence (1)
- RSS (6)
- sales (5)
- self-organization (14)
- seo (2)
- service innovation (2)
- SNCR (2)
- social innovation (10)
- social media (54)
- Social Messiness (6)
- social networking (61)
- Strategy (105)
- tagging (15)
- technology enablement (58)
- tribalization of business (5)
- video of the day (21)
- web 2.0 (11)
- word of mouth (55)
- worst practices (57)
Archives
Tags

advertising beelinelabs buying behavior cgm CMO cmo 2.0 CMO 2.0 conversations communities community community 2.0 community management culture customer service customer support deloitte facebook hso human1 human 1.0 human1zero human10 hyper-social hyper-social organization innovation lenovo marketing marketing 2.0 marketing strategy measurement politics PR reciprocity ROI sales SNCR social media social media marketing social networking social networks tribalization tribalization of business trust web 2.0 wom word of mouth
Research papers

Shameless Self-Promotion

Our Company

Subscribe

Blog Network:
Name:
Emergence Marketing
Topics:
marketing, social media, community
Join my network
Blog Networks

Enter your email address:
Delivered by FeedBurner
Recent Visitors
Also Catch Me At

View my page on Marketing 2.0

Bi-weekly Digest

Sign up for our weekly (we try) email newsletter, Marketing 2.0 Intelligencer, with pointers to the best commentary from around the blogosphere on marketing and innovation.

Subscribe to the Marketing 2.0 Intelligencer
Email:

For Email Marketing you can trust

View our Archive

Email Marketing by Constant Contact®
Recognition
Twitter

follow fgossieaux at http://twitter.com
Contact

Blogoculars

emergencemarketing.com

Meeting people’s unmet needs through product design…

Leave a Reply

Recent Posts

Recent Comments

Upcoming CMO 2.0 Conversations

Categories

Archives

Research papers

Shameless Self-Promotion

Subscribe

Recent Visitors

Also Catch Me At

Bi-weekly Digest

Recognition

Twitter

Contact



Subscribe to the Marketing 2.0 Intelligencer Email: