What are the risks and opportunities of marketing your brand in the context of consumer generated content – think Xanga, Myspace, Topix, or Google News & Yahoo! News.
As you may know by now, and in the weeks leading up to the Innovative Marketing Conference – June 8-9 in NYC – we will be hosting a series of provocative Skypecasts in which we will chat with conference participants as well as allow our audience to shape the conversation at the physical event. In this Skypecast we will sit down with Chris Tolles, Pete Blackshaw & Max Kalehoff for a discussion on the pros and cons of online marketing in the context of consumer generated content. (more info at: skype.corante.com)