Cheap advertising - or an expensive peep show?
“One million Swarovski crystals were needed in all to cover our breath-taking model with these sparkling little stones, thus creating an erotic overall-artwork.
With each purchased stone you uncover the artwork a little bit more and you help to overcome frontiers and make the earth sparkle!”
So goes the copy on the Million Crystal Body web site - and it goes on with “This way, we create a world-spanning community of people who appreciate high-quality aesthetics.”
One Euro gets you one stone removed from the model’s body. 50 Euro gets you a banner ad on the site.
Cheap advertising or a really expensive peep show? You can be the judge…
(via MIT Advertising Lab)
[Tags: advertising advertising gimmick sex sells ]
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply