More and more “edgy” ads released by agency/company
After a version of the Volkswagen Passat ad was released a few weeks ago on YouTube where one of the characters with ego problems says “because mine is only yeah big” instead of the official version where he says “because I am overcompensating for my shortcomings,” here comes another example of a vendor/ad agency planting a seemingly unapproved ad version online. This time the Durango ad, banned for TV, has two guys in a bathroom arguing about “Mine’s bigger, no, mine is” (and 7 inches makes a difference - via Adrants).
While these are fun to watch, it can be dangerous for companies to release what could be construed as consumer generated ads. Although there is of course a major difference between the two, take the Sony PSP graffiti as an example of one such campaign that backfired.
[Tags: word of mouth wom viral marketing online marketing cgm]
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