First Skypecast went flawelessly…

Our first in a series of Skypecasts leading up to our Marketing Innovation Summit in June went flawlessly yesterday. You can listen to the recording of David Rogers, Associate Director for the Center for Global Brand Leadership, interview experiential marketing expert Prof. Bern Schmitt by downloading the Skypecasts’ MP3 recording..

Also of interest for the upcoming event is that we will be having a team of bloggers who will blog the event live on a Fast Company marketing BlogJam. Bloggers who will make up the team so far include:

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