Comments on: CMOs get a lot of lip service in the executive suite http://www.emergencemarketing.com/2006/05/09/cmos-get-a-lot-of-lip-service-in-the-executive-suite/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Fri, 25 Jul 2008 19:15:46 +0000 http://wordpress.org/?v=2.5.1 By: francois gossieaux http://www.emergencemarketing.com/2006/05/09/cmos-get-a-lot-of-lip-service-in-the-executive-suite/#comment-404 francois gossieaux Sat, 13 May 2006 22:30:27 +0000 http://emergencemarketing.com/?p=593#comment-404 Thank you for taking the time to comment... I think that the number of CMOs that communicate something "so categorically different" is very small...most are on a "done this successfully - will do it again" course, as opposed to being innovative. I do not believe that the issue is a new one. It's one that has been around for a long time. My 2c.

Thank you for taking the time to comment…

I think that the number of CMOs that communicate something “so categorically different” is very small…most are on a “done this successfully - will do it again” course, as opposed to being innovative.

I do not believe that the issue is a new one. It’s one that has been around for a long time.

My 2c.

]]> By: Uri Baruchin http://www.emergencemarketing.com/2006/05/09/cmos-get-a-lot-of-lip-service-in-the-executive-suite/#comment-403 Uri Baruchin Wed, 10 May 2006 10:05:57 +0000 http://emergencemarketing.com/?p=593#comment-403 I expect things to get a lot worse before (if) they get better. Many marketing people are swamped under day to day work, and reluctant to embrace the catalytic change the discipline is going through, as a result, what they say makes less and less sense and is less accountable by the day. From a CEO's perspective you tend to notice that. On the other hand, the "new marketing" takes a lot to take in, and the communication coming from the side of the CMO is so categorically different, that some CEOs just draw a blank.... I expect things to get a lot worse before (if) they get better.

Many marketing people are swamped under day to day work, and reluctant to embrace the catalytic change the discipline is going through, as a result, what they say makes less and less sense and is less accountable by the day. From a CEO’s perspective you tend to notice that.
On the other hand, the “new marketing” takes a lot to take in, and the communication coming from the side of the CMO is so categorically different, that some CEOs just draw a blank….

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