Comments on: Google competitors in search advertising still have a long way to go http://www.emergencemarketing.com/2006/05/08/google-competitors-in-search-advertising-still-have-a-long-way-to-go/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 16 Oct 2008 02:03:38 +0000 http://wordpress.org/?v=2.5.1 By: scott randolph http://www.emergencemarketing.com/2006/05/08/google-competitors-in-search-advertising-still-have-a-long-way-to-go/#comment-402 scott randolph Tue, 09 May 2006 15:03:50 +0000 http://emergencemarketing.com/?p=591#comment-402 but if someone wants to sell diapers or wipes in the context of searches for Mercedes, who cares? I think it's safe to say the searchers to. I to used to suffer from keyword refusal indignation, until I realized - most of the time they're right. That, and no one was going to click your ad anyway - so the PPC engines weren't making money.

but if someone wants to sell diapers or wipes in the context of searches for Mercedes, who cares?

I think it’s safe to say the searchers to. I to used to suffer from keyword refusal indignation, until I realized - most of the time they’re right. That, and no one was going to click your ad anyway - so the PPC engines weren’t making money.

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