[UPDATE 05/05: The case was dismissed – see Unconditional Surrender by NY Ad Adency on the Media Blogger Association Web site]
After critiquing and pointing out that new ads from the Tourism Department for the State of Maine had a phone-sex number listed on them instead of the actual tourism office number, Lance Dutson from the Maine Web Report, found himself sued for millions of dollars by the ad agency who created the ads in the first place – Warren Kremer Paino Advertising .
The story was picked up by the Boston Globe and a variety of other traditional media outlets as well as many blogs. Thankfully, many sharp legal minds with great track records in defending similar cases have come to Lance’s help.
As for the Ad Agency – they are getting some interesting Google search results at this point – which will likely not improve in the next few years!
(via Jaffe Juice)