Bankruptcy Attorney

american jewelry and loan trutv
family loan agreement template
texas 514 loans
lone star loans dallas
quicken loans j d power
ontario student loans
small personal loans for bad credit
payday loans wired to debit card
boat loans phoenix az
bank loan for tata ace
holiday loan low interest
the main source of short term operating capital is bank loans
boat loans for old boats
personal loan eligibility for 10000 salary
bad credit personal loans alberta canada
loan finder south africa
1 room kitchen in mumbai with loan facility
loan back method money laundering
sector concentration risk loan portfolios
what do i need to apply for a home loan at nedbank
how to pay maybank loan online
loan bank perumahan terbaik
counter offer car loan
loans that dont require you to have a job
get a loan with bad credit in south africa
money loan same day
payday loan data vendors
glasgow city council crisis loans
kiwibank business loans nz
japanese ninja loans
personal loans birmingham al
gateway 1 auto loans
nic bank kenya personal loans
payday loan hell help
connected party loans
central bank of india education loan interest rate
spot loans in hyderabad
loan a tool transmission jack
apple loans edinburgh
what is the difference between a usda direct and guaranteed loan
indian overseas bank education loan application form
car title loans taylor tx
self employed mortgage loans 2014
how can i get a 3000 dollar loan with no credit
sbi home loans for govt employees
credit loan in tata docomo
procedure for applying educational loan in sbi
hdb financial services personal loan status
quicken loans arena seating chart with rows and seat numbers
loans for overseas filipino workers
same day loans for bad credit no upfront fees
cash loans yuma az
dial a loan uk
how to get 5 rs loan in airtel
cash loans knoxville tn
merton council crisis loans
loan no requirements philippines
foreign currency denominated term loans
loan shops in wood green
are there legitimate debt consolidation loans
can payday loans mess up your credit
cheap overseas loans
how to pay loan amount online hdfc
home loans for part time workers
indian bank education loan interest waiver
eligibility for home loan from icici bank
horizon cash loans
payday loan advances no matter your credit
loans and advances journal entries
nak apply personal loan
payday loan online instant
ally financial loan payoff
loan against cheque in chennai
qatar national bank car loan
bank of america loan assumption
title max loan payments
bad credit car loans in new jersey
one trust home loans review
state bank of india personal loan eligibility
6000 personal loan bad credit australia
average ppi payout on 5000 loan
documents required for applying personal loan in sbi
quicken loans stock symbol
title loans in portland
maximum title loans az
100 thousand dollar loan
metro loan in buffalo ny
pay chase auto loan online
title loans in lawrence kansas
rv loans in iowa
logbook loan instant decision
can i get arrested for not paying a payday loan in texas
washington state usda loan processing time
sba loans for inventory
loan facility on lic jeevan saral
i need a loan urgently gumtree
loan shark finder
loan bank rakyat terkini 2014
tsp loan to pay off credit card debt
unsecured personal loans for bad credit toronto

Appealing to a buyer’s primitive emotions

In the current issue of Business 2.0 (not yet online), Andy Raskin writes about interesting consumer behavior studies done by Stanford Professor Baba Shiv.

The research found that if you can keep someones cognitive side of the brain busy while they are making a “buying decision,” they are much more likely to use their emotional impulses to make that buying decision. One of the tests used to demonstrate this fact involved two groups of people who were told that they would participate in a memory study. One group was asked to memorize a seven digit number while the other was asked to memorize a two digit number. Just before they were prompted to recall the numbers, they were presented with either a scrumptious piece of chocolate cake or a fruit salad. The group that had been asked to memorize a seven digit number was 50% more likely to choose the chocolate cake rather than the fruit salad. What happened was that the cognitive side of the brain – that part that can decide that “cake is bad for you” – was busy, leaving the more primitive side of the brain – where emotions like desire and fear reside – to make the decision.

Related research by the same Professor Shiv found that reminding people of their own mortality had the same effect.

The bottom line is that people do not behave like the rational subjects looking to fulfil their basic “needs” which economists use in their models.

[Technorati Tags: ]

0saves
If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



AddThis Social Bookmark Button