As you will have noticed from the button in the sidebar, Corante is organizing a two day marketing event in partnership with the Columbia Business School and the Center for Global Brands. The event will be held at the Columbia University campus in NYC on June 8th and 9th and promises to be a chock full of interesting activities and sessions. You can find up-to-date information about this event at http://events.corante.com/imc.
The first day of the event will be a highly interactive day for a small group of VP’s of Marketing and CMO’s. The main premise is that the current marketing rule book has dissolved and that we are in need for a new marketing foundation. During the first day we will tackle 3 main topics – the emerging challenges related to creating new products and services; “attention” being the new scarcity in the marketing value chain; and whether you have the right skill sets in your marketing department – or whether we actually still need a traditional marketing department. Those three topics will each be introduced with a short 10 minute provocative point-of-view. Following those intros, attendees will split up in smaller groups to discuss those topics from slightly different angles with qualified facilitators. So for example, following the attention scarcity point-of-view, one group might go off and debate what attention scarcity means to reach your audiences, while another might go off and debate what attention scarcity means to your brands. Following those small group discussions, the group as a whole will reconvene, where we will have report-backs from the small group discussions, more interactions, and then a closing summary by the original speaker to tie it all back together. The day will be framed by two keynote speakers, an opening keynote by a CMO who will talk about life in the trenches, and a closing keynote by Prof. Bernd Schmitt from the Columbia Business School, who will attempt to tie it all back together at the end of this exciting day.
The second day will follow the same themes, except that we will have a lot more speakers as well as report-backs from the previous day’s findings. We will also experiment with some different formats that will ensure a high level of interactivity.
We want everyone who attends this event to walk away with actionable things to do and test out.
If you would like to nominate someone for the first day, please fill out the following form. If you’d like to register for the second day, click on the button in the sidebar of this blog.