emergencemarketing.com

While I do believe that this Carnival of Marketing is a great idea, I only got three submissions this week – so like others before me, I took the liberty of adding some editorial selections of my own.

First let’s go to reader submissions:

• Mike Sigers from Simplenomics pointed me to a post he wrote which I thought would summarize a speech by Hal Becker he attended on “success in customer service”. I guess he got so enthralled with the speech that the post turned into more of a fan pitch for Hal rather than an actual summary.
• Next up is Jack Yoest - who thinks that the world of politics could learn some lessons from the traditional marketing world - and writes a post predicting that the “new” Hillary will go the same way as the “new” coke did.
• Jim Logan has some suggestions on what to do if you realize too late that you just printed 5000 sales letters on a tiny budget - only to find a typo in it.

Now on to the editor’s selection of marketing posts worth reading from this past week:

• As usual, Grant McCracken hits the nail on the head when he talks about the potential brand challenges that Apple will face by introducing Intel-based machines
• Shel Holtz contrasts two very different ways of apologizing in the blogosphere - one arguably better than the other.
• Tom Asacker rightfully disagrees with a blog post written by Laura Ries from Ries & Ries in which she says: “Building strong brands is the key to success, in our opinion, not better products or better people.”
• David Wolfe has an interesting post on how an aging society is “right-minded” and what that means to marketing.
• Lastly - check out Dominic’s post on return on innovation over at the Innovation Insider.

That’s it for this week. Please send in your submissions - as this is a worthwhile effort!

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