While I do believe that this Carnival of Marketing is a great idea, I only got three submissions this week – so like others before me, I took the liberty of adding some editorial selections of my own.
First let’s go to reader submissions:
- Mike Sigers from Simplenomics pointed me to a post he wrote which I thought would summarize a speech by Hal Becker he attended on “success in customer service”. I guess he got so enthralled with the speech that the post turned into more of a fan pitch for Hal rather than an actual summary.
- Next up is Jack Yoest – who thinks that the world of politics could learn some lessons from the traditional marketing world – and writes a post predicting that the “new” Hillary will go the same way as the “new” coke did.
- Jim Logan has some suggestions on what to do if you realize too late that you just printed 5000 sales letters on a tiny budget – only to find a typo in it.
Now on to the editor’s selection of marketing posts worth reading from this past week:
- As usual, Grant McCracken hits the nail on the head when he talks about the potential brand challenges that Apple will face by introducing Intel-based machines
- Shel Holtz contrasts two very different ways of apologizing in the blogosphere – one arguably better than the other.
- Tom Asacker rightfully disagrees with a blog post written by Laura Ries from Ries & Ries in which she says: “Building strong brands is the key to success, in our opinion, not better products or better people.”
- David Wolfe has an interesting post on how an aging society is “right-minded” and what that means to marketing.
- Lastly – check out Dominic’s post on return on innovation over at the Innovation Insider.
That’s it for this week. Please send in your submissions – as this is a worthwhile effort!