Yahoo to use wisdom of crowds to challenge Google
According to Business Week Yahoo is betting on the wisdom of crowds in a bid to challenge search giant Google.
Summarizing Yahoo’s recent acquisition binge, Ben Elgin says: “What’s afoot? These deals are key building block in one of Yahoo’s biggest bets. By cultivating online communities — and encouraging people to tap into the collective knowledge of these groups — Yahoo is hoping to change the way people find information online. Known in industry parlance as “social search,” it presents a significant departure from Google’s main approach, which relies on complicated mathematical models to help users find sites.”
He also reminds us that most internet users have never heard of del.icio.us or Flickr - which is so true for most web 2.0 offerings.
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