According to Business Week Yahoo is betting on the wisdom of crowds in a bid to challenge search giant Google.
Summarizing Yahoo’s recent acquisition binge, Ben Elgin says: “What’s afoot? These deals are key building block in one of Yahoo’s biggest bets. By cultivating online communities — and encouraging people to tap into the collective knowledge of these groups — Yahoo is hoping to change the way people find information online. Known in industry parlance as “social search,” it presents a significant departure from Google’s main approach, which relies on complicated mathematical models to help users find sites.”