Top brands in the world?

Every year brandchannel.com conducts a reader survey to determine the “top brands” worldwide. Their methodology is not exactly scientific, but the results are hard to dispute. This years rankings are based on the opinions of 2,500 people from 99 countries. Here is how this group ranked the top 10 worldwide brands:

Google
Apple
Skype
Starbucks
Ikea
Nokia
Yahoo
Firefox
ebay
Sony

Now take a look at the top brands this group selected for Latin America
Corona
Bacardi
Movistar
Havaianas (sandals)
Cemex (cement)

These folks clearly know how to live. Forget tech, let’s have a drink!

For additional brand preferences by region, check out brandchannel.com


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