I can’t remember where I read it, but the gist of the article was that consumption of beer in China is not limited by desire to consume, or even the lack of funds to buy beer. The real barrier to beer consumption is the lack of wheat to brew it. The article suggested that the amount of wheat needed to increase the per-capita consumption of beer throughout China by 3 bottle a year whould require the entire wheat crop of a country like Norway. In other words, the ability to consume in China may untimately be thwarted by the lack of resources needed to satisfy the appetite of its huge population. Could cars be next?