Word of mouth marketing - potential pitfalls
The Onion had a great spoof on paid-for word of mouth marketing that highlights some of the pitfalls of the practice.
And of course, the ever vigilant word of mouth marketing association has a response to the issues surrounding stealth word-of-mouth campaigns raised in the spoof.
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January 3rd, 2006 at 10:09 pm
Thanks for the linkage! Cool blog. Keep up the good work.
Best,
GC