Strong statements about marketing by Larry Weber
(cross-posted on the Corante Marketing Hub)
Chris Carfi from the Social Customer Manifesto brings us some strong statements made by PR Guru Larry Weber at the Syndicate conference (via Doc):
- If your sites don’t have a social interface, you’re going to lose the leadership position in what you do.
- Whenever a business category gets messed up, we get a C title. Now marketing is so messed up, we’ve got CMOs.
I am not sure about the cause and effect, but based on many discussions with marketers and people who consult with marketers we’ve had – marketing is truly in “death valley” at this point – somewhere between the old models and the new emerging models.
[Technorati Tags: marketing web design larry weber cmo]
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply