(cross-posted on the Corante Marketing Hub)
- If your sites don’t have a social interface, you’re going to lose the leadership position in what you do.
- Whenever a business category gets messed up, we get a C title. Now marketing is so messed up, we’ve got CMOs.
I am not sure about the cause and effect, but based on many discussions with marketers and people who consult with marketers we’ve had – marketing is truly in “death valley” at this point – somewhere between the old models and the new emerging models.