More on why people do not care about your business – but how they care about themselves in your presence!
Tom Asacker wrote and published a visual illumination (85 page pdf) on how to connect your brands to your customers’ lives. He starts his posts today with the following words of wisdom, which should give you an indication of what to expect:
“It doesn’t matter what people think about you or your business. What matters is how you make them feel about themselves and their decisions while in your presence.”
I also love it when he says “branding is a journey – not a destination”!
Tom – thanks for a great presentation!
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