http://www.emergencemarketing.com/2005/12/09/people-dont-care-about-your-product/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 11 Mar 2010 18:38:54 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.emergencemarketing.com/2005/12/09/people-dont-care-about-your-product/comment-page-1/#comment-4029 Common and important social media fail techniques « Failures – exposed, reflected upon, considered Wed, 07 Oct 2009 15:31:08 +0000 http://emergencemarketing.com/?p=472#comment-4029 [...] Thinking people care about your product. Your product, probably boring. Find an interesting angle. (Emergence Marketing) [...] [...] Thinking people care about your product. Your product, probably boring. Find an interesting angle. (Emergence Marketing) [...]

]]> http://www.emergencemarketing.com/2005/12/09/people-dont-care-about-your-product/comment-page-1/#comment-245 olivier blanchard Fri, 09 Dec 2005 20:37:09 +0000 http://emergencemarketing.com/?p=472#comment-245 Yeah, Tom nailed it again. Yeah, Tom nailed it again.

]]> http://www.emergencemarketing.com/2005/12/09/people-dont-care-about-your-product/comment-page-1/#comment-244 Mary Schmidt Fri, 09 Dec 2005 16:24:30 +0000 http://emergencemarketing.com/?p=472#comment-244 We humans want those personal connections - and if they don't exist, we'll do our best to create them, given the right environment in which to do so, of course (example: Starbucks). I had to chuckle a bit - a while back I dropped into a Starbucks for maybe the second time in three years - the barista did his best to act like he knew me! "Good to see you, how did that meeting go, etc." Well, okay, it could have been a case of mistaken identity, but it also seemed to be trying just a little too hard - and well - fake. But, that's still better than those check-out clerks who never interrupt their conversations while they're processing your purchase. We humans want those personal connections – and if they don’t exist, we’ll do our best to create them, given the right environment in which to do so, of course (example: Starbucks). I had to chuckle a bit – a while back I dropped into a Starbucks for maybe the second time in three years – the barista did his best to act like he knew me! “Good to see you, how did that meeting go, etc.” Well, okay, it could have been a case of mistaken identity, but it also seemed to be trying just a little too hard – and well – fake. But, that’s still better than those check-out clerks who never interrupt their conversations while they’re processing your purchase.

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