I just heard this on NPR, and now read it on CMO Magazine’s blog:
“Ford has announced that its Jaguar and Land Rover brands will no longer advertise in gay publications, by which they meant The Advocate and Out and Curve but which I always think means GQ or Men’s Health. This announcement came not long after the company had a sit down with members of the American Family Association (Motto: “America’s Foremost Right Wing Busybodies) which had called and then suspended a boycott of the car maker because of such ads and charitable works that it deemed a threat to heterosexuality.”
(also here in Washington Post)
Well – I sure hope for Ford that all those religious nuts will be buying Fords, because with two of them in my driveway, I will never buy one again!
Isn’t there enough evidence that boycotts rarely have a real economic impact?
Update – 12/08 [newrant] I will be doing a lot of my Christmas shopping at Target this year. Not because I am a regular customer – in fact I rarely set foot in the store – but because they are one of the only chains that did not cave in to another boycott to restore Christmas by those same religious extremists that pushed Ford to stop advertising in Gay mags – they actually want stores to use “merry christmas” in their advertising – ironic, if you ask me! (here for business week article, here, and here for int’l perspective) [/newrant]