Interesting advertising technique…
This week I was talking with a friend of mine, who had just arrived in San Francisco and who was walking downtown when he interrupted our phone conversation to tell me how he had just seen a car running by with a Starbucks cup on the roof - and how he could not believe how that that thing was staying up there.
Well here is the answer - via the Business 2.0 blog, and referring to Thomas Hawk’s experience - it’s an new advertising technique!
Whatever it takes to get people’s attention…
[Technorati Tags: starbucks advertising attention]
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December 7th, 2005 at 11:56 pm
We think it’s an appalling idea. Here’s why:
a) Does an omnipresent brand like Starbucks need to conduct the sort of stunt that is more apt for a new brand.
b) It makes us think of what the guys on the American Copywriter podcast said about the payoff: there isn’t any here. Starbucks created a situation, made someone feel a fool and then… erm, they wished them Happy Holidays. Is that really a ‘pay off’ or just a bad marketing idea?
c) Someone convince us that this campaign falls inside the Starbucks brand guidelines.
December 8th, 2005 at 12:07 am
I was wondering the same thing when thinking about a)…but I do get nervous when I see comments like the one you are making in c)
but that could just be me..