Comments on: Interesting advertising technique… http://www.emergencemarketing.com/2005/12/07/interesting-advertising-technique/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 04 Dec 2008 20:34:31 +0000 http://wordpress.org/?v=2.5.1 By: francois http://www.emergencemarketing.com/2005/12/07/interesting-advertising-technique/#comment-239 francois Thu, 08 Dec 2005 00:07:39 +0000 http://emergencemarketing.com/?p=468#comment-239 I was wondering the same thing when thinking about a)...but I do get nervous when I see comments like the one you are making in c) but that could just be me.. :)

I was wondering the same thing when thinking about a)…but I do get nervous when I see comments like the one you are making in c)

but that could just be me.. :)

]]> By: Piers Fawkes http://www.emergencemarketing.com/2005/12/07/interesting-advertising-technique/#comment-238 Piers Fawkes Wed, 07 Dec 2005 23:56:08 +0000 http://emergencemarketing.com/?p=468#comment-238 We think it's an appalling idea. Here's why: a) Does an omnipresent brand like Starbucks need to conduct the sort of stunt that is more apt for a new brand. b) It makes us think of what the guys on the <a href="http://americancopywriter.typepad.com/" rel="nofollow">American Copywriter</a> podcast said about the payoff: there isn't any here. Starbucks created a situation, made someone feel a fool and then... erm, they wished them Happy Holidays. Is that really a 'pay off' or just a bad marketing idea? c) Someone convince us that this campaign falls inside the Starbucks brand guidelines. We think it’s an appalling idea. Here’s why:
a) Does an omnipresent brand like Starbucks need to conduct the sort of stunt that is more apt for a new brand.
b) It makes us think of what the guys on the American Copywriter podcast said about the payoff: there isn’t any here. Starbucks created a situation, made someone feel a fool and then… erm, they wished them Happy Holidays. Is that really a ‘pay off’ or just a bad marketing idea?
c) Someone convince us that this campaign falls inside the Starbucks brand guidelines.

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