Firms of edearment returns surpass “good to great” companies
David Wolfe over at Ageless Marketing has started chronicling the stories of firms of endearment - in advance of his upcoming book, which should be published early next year (here and here).
Firms of endearment challenge Milton Friedman’s premise that companies only have one social responsibility - maximizing shareholder return. Firms of endearment do not favor any particular stakeholder, but rather treat all 5 stakeholders on the same footing - employees, customers, suppliers, society and shareholders. David believes that firms of endearment are forerunners of a new business model - one that could very well change capitalism at its core.
And how are the firms of endearment doing compared to the S&P 500 or good-to-great companies? Check for yourself…
[Technorati Tags: social responsibility capitalism business model]
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July 13th, 2006 at 9:32 pm
I live at 66048 Commonwealth in Seattle. Been up here before?