emergencemarketing.com

David Wolfe over at Ageless Marketing has started chronicling the stories of firms of endearment – in advance of his upcoming book, which should be published early next year (here and here).

Firms of endearment challenge Milton Friedman’s premise that companies only have one social responsibility – maximizing shareholder return. Firms of endearment do not favor any particular stakeholder, but rather treat all 5 stakeholders on the same footing – employees, customers, suppliers, society and shareholders. David believes that firms of endearment are forerunners of a new business model – one that could very well change capitalism at its core.

And how are the firms of endearment doing compared to the S&P 500 or good-to-great companies? Check for yourself…

[Technorati Tags: social responsibility capitalism business model]

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