A free condom with your mainstream magazine?

Adverblog has the story about a mainstream magazine in Belgium (my home country) which is including a free durex condom in each magazine and promoting it through a very funny, albeit it “provocative” (by this country’ standards) “viral” ad called “durex: let the beast go.”

humo_durex.jpg

WARNING: this is perhaps not suitable for download at work in countries that harbor religious extremists - and I’ll let you compose that list!

;)…

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3 Responses to “A free condom with your mainstream magazine?”

  1. That’s pretty good.

    (By the way, I lived in Bruxelles for six years. I had no idea you were Belge. Very cool.)
    :)

  2. Ads going along with the durex viral “Let the beast go…” campaign

    The print ads that are going along with the Durex “let the beast go…” campaign in the Belgian magazine humo are quite interesting…you can see more of them at the advertblog. [Technorati Tags: viral ads durex humo]…

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