Communicating through bloggers is different!
There are two good posts on how PR folks and marketers are still clueless when it comes to using the blogosphere in spreading their message.
First is Jeremy Zawodny over at Yahoo - who writes about the PR agency, who also happens to represent Six Apart (so you would expect them to know better), spamming the Yahoo! Search Blog email contact for some new AOL video format.
Next is Bruce Fryer - who writes about how he lost a consulting gig after he would not guarantee a startup that bloggers would indeed pick up their story.
Are people truly clueless? Or is it just all too new and we’re doing something wrong in communicating what this new social media is all about?
…personally, I vote for clueless…
[Technorati Tags: pr public relations blogs]
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