For an update on how IBM’s blogging strategy is evolving – check out the AdAge article from last week.
Here are some of the highlights – there are 15,000 internally registered bloggers, of which 2,200 people maintain an external blog. IBM’s embrace of new media in marketing extends to podcasting as well.
When the “un-official” Chief Blogging Officer Christopher Barges is asked about blogging as a sales and marketing tool, he replies: “This is a way to get our expertise out there, not by shoving it down people’s throats, but by just starting conversations,” Mr. Barger said. “It expands our reputation, perceptions and reach of IBM, at the same time expanding the number of people we can learn from.”
It’s good to see that some large companies do get it!