Unlike stand-alone ‘batch and blast’ email marketing products, Eloqua provides a broad suite of marketing applications that drive the entire marketing process from contact to close, while revealing prospect interest and intent.

For example, the Eloqua platform tracks such things as website page visits and returns, banner ad click through, who an email was forwarded to, what events they attended and what collateral requests were made.

The prospect is then programmatically scored based upon interest indicators and referred to the appropriate sales person through Salesforce.com in real time via wireless.

Once deals close, Eloqua even measures the results from marketing programs so that best practices can be identified and repeated.

When integrated with SAP or other finacial programs the bean counters can better understand what marketing efforts will be worth the investment.

david dot chamberlain at eloqua dot com
Eloqua