Marketing is all about getting someone’s attention
Ghost Pops and Net#Work BBDO won the Gold Loerie Advertising Award for their Ghost Shopping cart advertising stunt (via MIT Advertising Lab):
“To create awareness at point-of-purchase, we rigged everyday shopping trolleys with motors, thereby creating and arsenal of “ghost trolleys”. The trolleys were then filled with ghost pops and driven by remote controls from hidden locations. They moved around supermarkets by themselves prompting shoppers to take a pack while getting quite a few interesting reactions.”
It all goes to show that marketing is all about getting people’s attention - and that is increasingly hard to get.
[Technorati Tags: attention attention scarcity marketing]
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply