Marketing by learning from politics
I have been saying for awhile that for us marketers, there is much to be learned from the world of politics. Thanks to Elizabeth Albrycht I found this great article in the Herald Tribune on how Wal-Mart is doing exactly that – hiring politicos from both the Kerry and Bush presidential campaigns to help them improve their image.
They set up a rapid-response PR team that operates out of a “war room” in Arkansas – much like a campaign war room. Their target is the “swing voter” – that consumer who has not soured on Wal-Mart yet.
[Technorati Tags: marketing public relations marketing politics]
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November 5th, 2005 at 1:53 pm
But consumers aren’t voters. And the typically aggressive, discredit-the-opposition political strategies being used by Wal-Mart’s new PR war room may in fact be contrary to what is still a consumer marketing agenda.
I have some thoughts at http://www.stevensilvers.com.
Cheers.
steve