emergencemarketing.com

Francois’ post about how people react to flawed reasoning (from the intro to Tom Asaker’s new book) reminded me of an article by Scott Berkum: “Why Smart People Defend Bad Ideas.” You can read/download it at changethis.com. Here’s a quote from the article that describes a person we have all run into in our lives. “Smart people often fall into the trap of preferring to be right even if it’s based in delusion, or results in them, or their loved ones, becoming miserable. (Somewhere in your town their is a row of graves at the cemetery called smartypants lane, filled with people who were buried at poorly attended funerals, whose headstones say ‘Well, at least I was right.’

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.