AARP ad on marketing to older people
Last week I ran across this ad in AdAge. It’s an AARP ad soliciting customers to advertise in their magazine. The copy reads “To most marketers, consumers die the minute they turn 50.”
I wonder what David Wolf over at Ageless Marketing thinks about this one…
[Technorati Tags: demographics boomers]
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
December 18th, 2005 at 4:18 pm
I don’t know what Mr. Wolfe has to say about it – but I wrote a chapter about this campaign in my book “Advertising to Baby Boomers.”
If you (Francois) want a copy of the chapter, email me.