Here’s Barry Diller at his provocative best (or worst, depending on your point of view):
“There aren’t that many people in that many closets who are really talented and can’t find their way out.” “Making a television program or a movie or a song — there are going to be relatively few who do that because there’s simply not enough talent. Maybe that’s an utter birdbrained statement, but there you are — it’s mine.”
Mr. Diller was sharing his insights about the future of new media. In a nutshell his take is that “real talent” is rare, and the proliferation of user-generated media such as blogging and podcasting is much ado about nothing, The way he sees it, the real game is to match high-quality content (and the A-list talent that creates it) to new-media delivery systems.
So, is Diller right? According to him, hits drive media consumption and a small core of high-quality; i.e., not user generated, content will get it done. Maybe I’m guilty of drinking the web 2.0 CoolAid, but I think he is about to be proven wrong. Yes, professionally produced content will dominate, but the old 20/80 ratio of percent of available content to percent of total consumption can’t last. Key to its demise is the long tail of content made available to us by the internet.