Comments on: Companies embrace blogs http://www.emergencemarketing.com/2005/10/19/companies-embrace-blogs/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mike Sigal http://www.emergencemarketing.com/2005/10/19/companies-embrace-blogs/comment-page-1/#comment-184 Mike Sigal Thu, 20 Oct 2005 01:29:32 +0000 http://emergencemarketing.com/?p=403#comment-184 Hi Francois, You can download the survey executive summary here (http://www.blogonevent.com/archives/2005/10/guidewires_exec.html). There have been a number of great critiques and comments like yours recently, so I'll be posting some notes and clarifications in an update to the original post shortly. If after you review the survey you have other suggestions for improving our future products and surveys, we'd appreciate your feedback. Best, Mike Sigal Co-Founder and CEO, Guidewire Group Hi Francois,

You can download the survey executive summary here (http://www.blogonevent.com/archives/2005/10/guidewires_exec.html).

There have been a number of great critiques and comments like yours recently, so I’ll be posting some notes and clarifications in an update to the original post shortly.

If after you review the survey you have other suggestions for improving our future products and surveys, we’d appreciate your feedback.

Best,

Mike Sigal
Co-Founder and CEO, Guidewire Group

]]> By: francois http://www.emergencemarketing.com/2005/10/19/companies-embrace-blogs/comment-page-1/#comment-183 francois Wed, 19 Oct 2005 14:35:42 +0000 http://emergencemarketing.com/?p=403#comment-183 Tish - you are right. And it's not just that old media guys have a hard time innovating - even new media folks are trying to force-fit old media business models onto the new platform. On the business side of things people could use it not just to "communicate" - but also to learn, iterate, design, innovate, deliver, etc. It's an opportunity to externalize many of the traditionally internal processes. Tish – you are right. And it’s not just that old media guys have a hard time innovating – even new media folks are trying to force-fit old media business models onto the new platform.

On the business side of things people could use it not just to “communicate” – but also to learn, iterate, design, innovate, deliver, etc. It’s an opportunity to externalize many of the traditionally internal processes.

]]> By: Tish G http://www.emergencemarketing.com/2005/10/19/companies-embrace-blogs/comment-page-1/#comment-182 Tish G Wed, 19 Oct 2005 14:01:18 +0000 http://emergencemarketing.com/?p=403#comment-182 hi francois...I was at BlogOn and, being a non-busienssperson noticed exactly what you point out. There was, however, a similar problem at We Media among media types--trying to fit an old media model to a new form of communication. The main problem is that both old business and old media are unwilling to talk to the people to find out how to communicate across blogs. Business fears negative press and media fears ethics breeches. There was a palatable air of superiority both among business professionals and among media professionals that precludes them from establishing meaningful dialogue, and it comes from fear. Both fear being usurped by the barbarians at the gate, so they will condescend rather than communicate. Businesses can make headway among bloggers if they can develop the proverbial thick skin, be sincere (a form of transparency), stop trying the hard-sell, and give bloggers props when a blogger does something nice for a corp. But overcoming top-down thinking (and communicating) is a long way off. hi francois…I was at BlogOn and, being a non-busienssperson noticed exactly what you point out. There was, however, a similar problem at We Media among media types–trying to fit an old media model to a new form of communication.

The main problem is that both old business and old media are unwilling to talk to the people to find out how to communicate across blogs. Business fears negative press and media fears ethics breeches. There was a palatable air of superiority both among business professionals and among media professionals that precludes them from establishing meaningful dialogue, and it comes from fear. Both fear being usurped by the barbarians at the gate, so they will condescend rather than communicate.

Businesses can make headway among bloggers if they can develop the proverbial thick skin, be sincere (a form of transparency), stop trying the hard-sell, and give bloggers props when a blogger does something nice for a corp. But overcoming top-down thinking (and communicating) is a long way off.

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