Unfortunately I could not make it to BlogOn this week – but via Shel Hotz I learned about the latest Guidewire Group’s BlogOn 2005 Social Media Adoption Survey that was released there.
The stats are unbelievable – 55% of companies use blogs – for both internal (91.4%) and external (96.6%) purposes. More than half launched in the last year and most of those in the last 3 months.
Here are some other noteworthy stats from the survey:
- 60% of those with external blogs have more than one – 17% have more than 5!
- Expected benefits from external blogs are improved brand recognition (78%), improved external communications (78%), and improved customer feedback (66%)
- Of those not blogging 70% are positive about starting one
- the biggest challenges are maintaining enthusiasm and encouraging adoption
Shel points to the fact that the total numbers are probably off by a big margin as the methodology for getting to the numbers has not been made available and could possibly be flawed.
What strikes me is that there is nothing new coming through those numbers – companies are trying to force-fit the same old business models on this new social platform instead of looking at new ways to interact with the marketplace…a typical behavior when new innovations get adopted.