Talk about a marketing challenge - VoIP vs. traditional Telco’s
According to Telephai - more than half of high-tech households subscribing to an Internet-based phone service have disconnected their traditional landline phone (here - via Center for Media Research) . In fact the study shows that the number is almost 60%!
Talk about a tectonic shift in a traditionally slow-moving industry! It must be interesting to work for a traditional telephone company at this point…there is virtually no escape for them in the dial tone business - they cannot fight the battle on features, nor on price, nor on cost - so they have to morph into something else.
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