Edleman/Technorati blogger public relations survey
Edelman announced the result of a joint survey they did with Technorati. You can find the results here and here.
The study was meant to better understand the interactions between bloggers and corporations and guess what - there is a disconnect between how companies communicate with bloggers and how bloggers expect to be approached by them.
Some interesting results from the study include:
- 34% of bloggers blog to increase their visibility as an authority, 32% do it to create a record of their thoughts - so a majority do it for their personal image
- 51% blog about a company at least once a week - yet only 16% ever get a personal email inviting discussion
- Executive bloggers are only half as believable as employee blogs - that makes for an interesting argument against CEO bloggers and in favor of employee blogs!
[Technorati Tags: public relations PR marketing communications]
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October 7th, 2005 at 6:37 am
Edleman/Technorati Bloggers Survey
Edleman/Technorati joint survey, regarding blogger’s relation with public relations, are out. The survey asked bloggers questions related to how PR companies can get the relationship right, how PR companies can help them rather than annoy them, h